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Ten deadly marketing sins : signs and solutions /

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons,Inc., c2004.Description: viii, 152 pagesISBN:
  • 0471650226
Subject(s): LOC classification:
  • HF 5415.13 KOT
Online resources:
Contents:
Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
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Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HF 5415.13 KOT (Browse shelf(Opens below)) Available 43917

Includes index.

Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.

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