Essentials of marketing : a global-managerial approach /

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin/McGraw-Hill, c1997.Edition: 7th edDescription: xxvi, 613 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5415 PER (Browse shelf(Opens below))	Available		42768

McCarthy's name appears first in previous ed.

Includes index.

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