Services marketing /
Material type:
TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991.Edition: 2nd edDescription: xvi, 526 pages : IllustrationsISBN: - 0138070660
- HF 5415.122Â LOV
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.122 LOV (Browse shelf(Opens below)) | Available | 45254 |
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| HF 5415.1 BEA Marketing : principles & perspectives / | HF 5415.1 CLA Marketing today : successes, failures, and turnarounds / | HF 5415.1 HAR Marketing mistakes and successes / | HF 5415.122 LOV Services marketing / | HF 5415.123 Integrated marketing communications / | HF 5415.123 HAR Value-added public relations : the secret weapon of integrated marketing / | HF 5415.123 ROS Marketing communications : theory and applications / |
Includes index.

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