Marketing management : a strategic approach with a global orientation /
Material type:
TextSeries: The Irwin series in marketingPublication details: Irwin : Chicago, c1995.Edition: 2nd edDescription: xvi, 555 pages : IllustrationsISBN: - 0256125767
- HF 5415.13Â BOY
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.13 BOY (Browse shelf(Opens below)) | Available | 43594 |
Browsing GIMPA Main shelves, Shelving location: Reference Section Close shelf browser (Hides shelf browser)
| HF 5415.1265 HAN Principles of internet marketing / | HF 5415.127 THA Marketing and consumer identity in multicultural America / | HF 5415.13 BES Market-based management : strategies for growing customer value and profitability / | HF 5415.13 BOY Marketing management : a strategic approach with a global orientation / | HF 5415.13 CRE Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / | HF 5415.13 KOT A framework for marketing management / | HF 5415.13 KOT Marketing management / |
Includes index.
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