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Advertising and promotion : an integrated marketing communications perspective /

By: Contributor(s): Material type: TextTextPublication details: NewYork, NY; McGraw-Hill Education ; c 2018.Edition: 11th editionDescription: xli, 764 pages : illustrationsISBN:
  • 9781259548147
  • 1259548147
  • 9781259921698
  • 1259921697
  • 1260152308
  • 9781260152302
Subject(s): LOC classification:
  • HF 5823 BEL
Contents:
Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives.
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Holdings
Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HF 5823 BEL (Browse shelf(Opens below)) Available 67276
Book GIMPA Main General Stack HF 5823 BEL (Browse shelf(Opens below)) Available 67277
Book GIMPA Main General Stack HF 5823 BEL (Browse shelf(Opens below)) Available 67278
Book GIMPA Main General Stack HF 5823 BEL (Browse shelf(Opens below)) Available 67279

Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives.

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