Strategic marketing /
Material type:
TextPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 6th edDescription: xvi, 752 pages: IllustrationISBN: - 0070275432
- HF 5415.135Â CRA
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.135 CRA (Browse shelf(Opens below)) | Available | 69586 |
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| HF 5415.13 URB Digital marketing strategy : text and cases / | HF 5415.13 WIR Services marketing : people, technology, strategy / | HF 5415.13 WOO The marketing plan handbook / | HF 5415.135 CRA Strategic marketing / | HF 5415.135 KER Strategic marketing problems : cases and comments / | HF 5415.15 HEN Classic failures in product marketing : marketing principles violations and how to avoid them / | HF 5415.153 ANN New product development : from initial idea to product management / |
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