Competitive Strategy : Techniques for Analyzing Industries and Competitors.

Includes index

Cover -- Colophon -- Title Page -- Copyright -- Contents -- Introduction -- Preface -- Introduction, 1980 -- Part I: General Analytical Techniques -- Chapter 1: The Structural Analysis of Industries -- Chapter 2: Generic Competitive Strategies -- Chapter 3: A Framework for Competitor Analysis -- Chapter 4: Market Signals -- Chapter 5: Competitive Moves -- Chapter 6: Strategy Toward Buyers and Suppliers -- Chapter 7: Structural Analysis Within Industries -- Chapter 8: Industry Evolution -- Part II: Generic Industry Environments

Chapter 9: Competitive Strategy in Fragmented IndustriesChapter 10: Competitive Strategy In Emerging Industries -- Chapter 11: The Transition to Industry Maturity -- Chapter 12: Competitive Strategy In Declining Industries -- Chapter 13: Competition In Global Industries -- Part III: Strategic Decisions -- Chapter 14: The Strategic Analysis of Vertical Integration -- Chapter 15: Capacity Expansion -- Chapter 16: Entry Into New Businesses -- Appendix A: Portfolio Techniques In Competitor Analysis -- Appendix A: Portfolio Techniques In Competitor Analysis

Appendix B: How to Conduct An Industry AnalysisBibliography -- About the Author -- Footnotes -- Footnote 1 -- Footnote 2 -- Footnote 3 -- Footnote 4 -- Footnote 5 -- Footnote 6 -- Footnote 7 -- Footnote 8 -- Footnote 9 -- Footnote 10 -- Footnote 11 -- Footnote 12 -- Footnote 13 -- Footnote 14 -- Footnote 15 -- Footnote 16 -- Footnote 17 -- Footnote 18

"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided." "The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing."--Jacket.