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Kleppner's Advertising procedure /

By: Contributor(s): Material type: TextTextPublication details: Boston ; Upper Saddle River, New Jersey : Pearson Education Inc., c2008.Edition: 17th edDescription: xx, 829 pages : illustrationsISBN:
  • 9780136110828
  • 0136110827
  • 9780132465519
  • 0132465515
Subject(s): LOC classification:
  • HF 5823 RON
Contents:
Background of today's advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertiser's marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.
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Holdings
Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HF 5823 RON (Browse shelf(Opens below)) Available 59387

Includes bibliographical references and index.

Background of today's advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertiser's marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.

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