Marketing : real people, real decisions /
Material type:
TextPublication details: Toronto : Prentice Hall, c2001.Description: xix, 587 pages : IllustrationsISBN: - 0130144274
- 9780130144270
- HF 5415Â MAR
Contents:
pt. I. Making marketing decisions -- pt. II. Understanding and identifying markets -- pt. III. Creating and managing a product : goods and services -- pt. IV. Assigning value to a product -- pt. V. Delivering a product -- pt. VI. Communicating about the product.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415 MAR (Browse shelf(Opens below)) | Available | 69678 |
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| HF 5415 MAR Marketing : an introduction / | HF 5415 MAR Marketing / | HF 5415 MAR Marketing / | HF 5415 MAR Marketing : real people, real decisions / | HF 5415 MAR Organizational behavior / | HF 5415 MAR Marketing : real people, real decisions / | HF 5415 MAR Marketing : real people, real decisions / |
Includes index.
pt. I. Making marketing decisions -- pt. II. Understanding and identifying markets -- pt. III. Creating and managing a product : goods and services -- pt. IV. Assigning value to a product -- pt. V. Delivering a product -- pt. VI. Communicating about the product.
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