Using qualitative research in advertising : strategies, techniques, and applications /
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TextPublication details: Thousand Oaks, Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : IllustrationsISBN: - 9781412987240 (pbk. : alk. paper)
- 1412987245 (pbk. : alk. paper)
- HF 5814Â USI
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5814 USI (Browse shelf(Opens below)) | Available | 67450 | |
| Book | GIMPA Main General Stack | HF 5814 USI (Browse shelf(Opens below)) | Available | 67451 | |
| Book | GIMPA Main General Stack | HF 5814 USI (Browse shelf(Opens below)) | Available | 67452 | |
| Book | GIMPA Main General Stack | HF 5814 USI (Browse shelf(Opens below)) | Available | 67453 |
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| HF 5718.3 GUF Business communication : process & product / | HF 5718.3 GUF Business communication : process & product / | HF 5719 FOR How to write reports and proposals / | HF 5814 USI Using qualitative research in advertising : strategies, techniques, and applications / | HF 5821 ARE Contemporary advertising and integrated marketing communications / | HF 5821 WEI Advertising / | HF 5823 BEL Advertising and promotion : an integrated marketing communications perspective / |
Includes index.
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