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Services marketing : integrating customer focus across the firm /

By: Contributor(s): Material type: TextTextPublication details: Toronto : McGraw-Hill Ryerson, c 2007.Edition: Canadian edDescription: xxvi, 630 pages: illustrationISBN:
  • 9780070964525
  • 0070964521
Subject(s): LOC classification:
  • HD 9980.5 SER
Online resources:
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Includes index.

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