Retail Management /
Material type:
TextPublication details: Mumbai : Himalaya Publishing House, 2006.Description: 478 pagesISBN: - 9788183186575
- No ISBN
- HF 5429 Â NAI
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | Kumasi Campus General Stack | HF 5429 NAI (Browse shelf(Opens below)) | Available | 54812 |
Browsing GIMPA Main shelves, Shelving location: General Stack Close shelf browser (Hides shelf browser)
| HF 5429 LEV Retailing management / | HF 5429 LEV Retailing management / | HF 5429 LEV Retailing management / | HF 5429 NAI Retail Management / | HF 5429 SUL Retail marketing / | HF 5437 GOW Gower handbook of purchasing management / | HF 5437 GOW Gower handbook of purchasing management / |
Includes cases.
Cover ; contents; part 1 : introduction and role of research in retailing; introduction to retail management ; retail market strategy and consumerism ; research for retailing ; part 2 : planning and other management functions ; planning and merchandise management for retail outlets ; finance and location strategies for retailing ; location selection and human resource management ; marketing management and related issues in retailing ; part 3 : stores management and information technology ; store loyalty management and visual merchandising.
RETAILING AND INFORMATION TECHNOLOGY (IT) SUPPORT SYSTEMS PART 4 : SUPPLY CHAIN, CUSTOMER SERVICES AND RELATIONSHIP MANAGEMENT ; SUPPLY CHAIN MANAGEMENT ; IMPORTANCE OF CUSTOMER SERVICE AND QUALITY MANAGEMENT ; CUSTOMER RELATIONSHIP MANAGEMENT ; PART 5 : MANAGEMENT OF WOES, FRANCHISING, BRAND AND MALLS; COMMON WOES IN RETAILING ; FRANCHISING, BRAND AND MALL MANAGEMENT ; PART 6 : CASES ; CAFE' COFFEE DAY ; TANISHQ; SUBHIKSHA DISCOUNT STORES ; NIRULA'S ; HOT BREADS; BOOK CAFE; McDONALDS INDIA; GODREJ & BOYCE'S RETAIL OUTLETS ; SHOPPERS' STOP ; 'MULTINATIONAL FAST FOOD CHAINS IN INDIA.
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