Services marketing : the Indian perspective : text and readings /

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Material type: Text

TextPublication details: New Delhi : Excel Books, �2002.Description: xvi, 656 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Kumasi Campus General Stack	HF 5415.122 SHA (Browse shelf(Opens below))	Available		51235

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Previous	HF 5415 UND Understanding business marketing and purchasing : an interaction approach /	HF 5415 UND Understanding business marketing and purchasing : an interaction approach /	HF 5415.122 NAR Services marketing : text & cases /	HF 5415.122 SHA Services marketing : the Indian perspective : text and readings /	HF 5415.123 ACE Successful marketing communications : a practical guide to planning and implementation /	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	Next

Includes index.

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