Successful marketing communications : a practical guide to planning and implementation /

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Material type: Text

TextPublication details: Oxford ; Boston : Butterworth-Heinemann, c2001.Description: ix, 210 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Kumasi Campus General Stack	HF 5415.123 ACE (Browse shelf(Opens below))	Available		54399

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Previous	HF 5415 UND Understanding business marketing and purchasing : an interaction approach /	HF 5415.122 NAR Services marketing : text & cases /	HF 5415.122 SHA Services marketing : the Indian perspective : text and readings /	HF 5415.123 ACE Successful marketing communications : a practical guide to planning and implementation /	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	Next

Includes index.

"Published in association with the Chartered Institute of Marketing."

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