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Research methods for business students /

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : Pearson, 2016.Edition: 7th edDescription: xxvi, 740 pages : IllustrationsISBN:
  • 9781292016627
Subject(s): LOC classification:
  • HD 30.4 SAU
Contents:
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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Holdings
Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HD 30.4 SAU (Browse shelf(Opens below)) Available 67146
Book GIMPA Main General Stack HD 30.4 SAU (Browse shelf(Opens below)) Available 67147

Revised edition of Research methods for business students, 2012.

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

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