Research methods for business students /
Material type:
TextPublication details: Harlow, England : Pearson, 2016.Edition: 7th edDescription: xxvi, 740 pages : IllustrationsISBN: - 9781292016627
- HD 30.4Â SAU
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HD 30.4 SAU (Browse shelf(Opens below)) | Available | 67146 | |
| Book | GIMPA Main General Stack | HD 30.4 SAU (Browse shelf(Opens below)) | Available | 67147 |
Revised edition of Research methods for business students, 2012.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

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