Integrated marketing communication : creative strategy from idea to implementation /

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Material type: Text

TextPublication details: Lanham : Rowman & Littfield, c2018.Edition: 3rd edDescription: viii, 359 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	GIMPA Main Reference Section	HF 5415.123 BLA (Browse shelf(Opens below))	Available	69506
Book	GIMPA Main General Stack	HF 5415.123 BLA (Browse shelf(Opens below))	Available	69507
Book	GIMPA Main General Stack	HF 5415.123 BLA (Browse shelf(Opens below))	Available	69508
Book	GIMPA Main General Stack	HF 5415.123 BLA (Browse shelf(Opens below))	Available	69509

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Previous	HF 5415.122 SHA Services marketing : the Indian perspective : text and readings /	HF 5415.123 ACE Successful marketing communications : a practical guide to planning and implementation /	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	HF 5415.123 CLO Integrated advertising, promotion & marketing communications /	HF 5415.123 OUW Integrated marketing communications /	Next

Includes index.

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