Social marketing : influencing behaviors for good /

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011.Edition: 4th edDescription: xi, 502 pages: IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main General Stack	HF 5414 LEE (Browse shelf(Opens below))	Available		59915
Book	GIMPA Main Reference Section	HF 5414 LEE (Browse shelf(Opens below))	Available		59039

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Previous	HF 5387 VEL Business ethics : concepts and cases /	HF 54.56 BUS Business information systems : technology, development, and management for the e-business /	HF 5412.12 MAR Marketing strategies for emerging markets /	HF 5414 LEE Social marketing : influencing behaviors for good /	HF 5415 HUN Controversy in marketing theory : for reason, realism, truth, and objectivity /	HF 5415 HUN Controversy in marketing theory : for reason, realism, truth, and objectivity /	HF 5415 HUN Controversy in marketing theory : for reason, realism, truth, and objectivity /	Next

Prev. ed. entered under: Kotler, Philip.

Includes index.

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