Social marketing : influencing behaviors for good /
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TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011.Edition: 4th edDescription: xi, 502 pages: IllustrationsISBN: - 9781412981491 (pbk. : alk. paper)
- 1412981492 (pbk. : alk. paper)
- HF 5414Â LEE
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main General Stack | HF 5414 LEE (Browse shelf(Opens below)) | Available | 59915 | |
| Book | GIMPA Main Reference Section | HF 5414 LEE (Browse shelf(Opens below)) | Available | 59039 |
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| HF 5387 HAR Business ethics : decision making for personal integrity & social responsibility / | HF 5387 SHA Moral issues in business / | HF 5387 VEL Business ethics : concepts and cases / | HF 5414 LEE Social marketing : influencing behaviors for good / | HF 5415 ARM Marketing : an introduction / | HF 5415 ARM Marketing : an introduction / | HF 5415 DWY Business marketing : connecting strategy, relationships, and learning / |
Prev. ed. entered under: Kotler, Philip.
Includes index.
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