Advertising, promotion, and other aspects of integrated marketing communications /

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Material type: Text

TextPublication details: Mason, Ohio : South-Western Cengage Learning, c2010.Edition: 8th edDescription: xx, 668 pages. : Illustrations. (some col.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5415.123 SHI (Browse shelf(Opens below))	Available		60155

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Previous	HF 5415.12 MAR Marketing management and strategy : an African casebook /	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	HF 5415.123 CLO Integrated advertising, promotion, and marketing communications /	HF 5415.123 SHI Advertising, promotion, and other aspects of integrated marketing communications /	HF 5415.126 TAP Principles of direct and database marketing /	HF 5415.1265 MIL Principles of internet marketing : new tools and methods for Web developers /	HF 5415.13 AHM Internal marketing : tools and concepts for customer-focused management /	Next

Includes index.

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