Marketing management /
Material type:
TextPublication details: Boston : Prentice Hall, c2011.Edition: 4th edDescription: xxi, 506 pages: IllustrationsISBN: - 9780136074892 (hbk.)
- 0136074898 (hbk.)
- 9780136074625
- 0136074626
- HF 5415.13Â WIN
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.13 WIN (Browse shelf(Opens below)) | Available | 68026 |
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| HF 5415.13 WAL Marketing strategy : a decision-focused approach / | HF 5415.13 WAL Marketing strategy : a decision-focused approach / | HF 5415.13 WIN Marketing management / | HF 5415.13 WIN Marketing management / | HF 5415.135 KER Strategic marketing problems : cases and comments / | HF 5415.135 KER Strategic marketing problems : cases and comments / | HF 5415.2 BUR Basic marketing research : using Microsoft Excel data analysis / |
Includes index.
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
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