Integrated advertising, promotion, and marketing communications /

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Material type: Text

TextPublication details: Boston : Pearson, c2012.Edition: 5th edDescription: 463 pages : Col. illustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5415.123 CLO (Browse shelf(Opens below))	Available		59910

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Previous	HF 5415 UND Understanding business marketing and purchasing : an interaction approach /	HF 5415.12 MAR Marketing management and strategy : an African casebook /	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	HF 5415.123 CLO Integrated advertising, promotion, and marketing communications /	HF 5415.123 SHI Advertising, promotion, and other aspects of integrated marketing communications /	HF 5415.126 TAP Principles of direct and database marketing /	HF 5415.1265 MIL Principles of internet marketing : new tools and methods for Web developers /	Next

Includes index.

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