Strategic marketing problems : cases and comments /
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 12th edDescription: xi, 708 pages : Illustrations, mapsISBN: - 9780136107064 (casebound : alk. paper)
- 0136107060 (casebound : alk. paper)
- 9780132465496 (IE)
- 0132465493 (IE)
- HF 5415.135Â KER
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main General Stack | HF 5415.135 KER (Browse shelf(Opens below)) | Available | 69788 | |
| Book | GIMPA Main Reference Section | HF 5415.135 KER (Browse shelf(Opens below)) | Available | 59828 |
Browsing GIMPA Main shelves, Shelving location: General Stack Close shelf browser (Hides shelf browser)
| HF 5415.13 WOO The marketing plan handbook / | HF 5415.135 KER Strategic marketing problems : cases and comments / | HF 5415.135 KER Strategic marketing problems : cases and comments / | HF 5415.135 KER Strategic marketing problems : cases and comments / | HF 5415.5 LUC Customer service : skills for success / | HF 5415.5 LUC Customer service : skills for success / | HF 5415.5 PEE Customer relationship management / |
Include index.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
There are no comments on this title.