Contemporary advertising and integrated marketing communications /

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Material type: Text

TextPublication details: New York, NY : McGraw-Hill Irwin, c2011.Edition: 13th edDescription: xl, 774 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5821 ARE (Browse shelf(Opens below))	Available		59920

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Previous	HF 5718.3 GUF Business communication : process & product /	HF 5719 FOR How to write reports and proposals /	HF 5814 USI Using qualitative research in advertising : strategies, techniques, and applications /	HF 5821 ARE Contemporary advertising and integrated marketing communications /	HF 5821 WEI Advertising /	HF 5823 BEL Advertising and promotion : an integrated marketing communications perspective /	HF 5823 BEL Advertising and promotion : an integrated marketing communications perspective /	Next

Prev. ed. has title: Contemporary advertising.

Includes index.

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