Basic marketing research : using Microsoft Excel data analysis /
Material type:
TextPublication details: Boston : Prentice Hall, c2012.Edition: 3rd edDescription: xxii, 391 pages : Col. illustrationsISBN: - 9780135078228 (pbk. : alk. paper)
- HF 5415.2Â BUR
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.2 BUR (Browse shelf(Opens below)) | Available | 57818 |
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| HF 5415.13 WIN Marketing management / | HF 5415.135 KER Strategic marketing problems : cases and comments / | HF 5415.135 KER Strategic marketing problems : cases and comments / | HF 5415.2 BUR Basic marketing research : using Microsoft Excel data analysis / | HF 5415.2 ESS Essentials of marketing research / | HF 5415.2 KUM Essentials of marketing research / | HF 5415.2 MAL Marketing research : an applied orientation / |
Includes index.
An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.
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