Shoemaker, Stowe. <br/><br/>
Marketing leadership in hospitality and tourism :  strategies and tactics for competitive advantage / 

 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson,  c2007. 
 - xxv, 662 pages :  Col. illustrations, maps ; 
<br/><br/> Lewis's name appears first on the earlier edition.<br/>Includes index.  Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. 
<br/><br/><label>ISBN: </label>0131182404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry - marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3  / SHO