00723cam a2200169 a 4500020001500000050001700015100002200032245010600054250001200160260004900172300004900221500007100270500012300341650003800464700002200502700002900524  a013118240400aTX911.3bSHO1 aShoemaker, Stowe.10aMarketing leadership in hospitality and tourism :bstrategies and tactics for competitive advantage /  a4th ed.  aUpper Saddle River, N.J. :bPearson,cc2007.  axxv, 662 pages :bCol. illustrations, maps ;  aLewis's name appears first on the earlier edition.
Includes index.  aRev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. 0aHospitality industry - marketing.1 aLewis, Robert C.,1 aYesawich, Peter Charles,