strategies and tactics for competitive advantage Shoemaker, Stowe. creator Lewis, Robert C. Yesawich, Peter Charles text Upper Saddle River, N.J Pearson c2007 4th ed. monographic xxv, 662 pages : Col. illustrations, maps ; Lewis's name appears first on the earlier edition. Includes index. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. Hospitality industry - marketing TX911.3 SHO 0131182404