01001cam a2200217 a 4500952010400000952010400104999001500208020001500223050001700238100002200255245010600277250001200383260004900395300004900444500007100493500012300564650003800687700002200725700002900747942000700776  001040aGIMPAbGIMPAcREFd2007-12-24ePurchasel0oTX911.3 SHOp52664r2022-08-09w2022-08-09yBK  001040aGIMPAbGIMPAcGENd2007-12-24ePurchasel0oTX911.3 SHOp52665r2022-08-09w2022-08-09yBK  c1013d1013  a013118240400aTX911.3bSHO1 aShoemaker, Stowe.10aMarketing leadership in hospitality and tourism :bstrategies and tactics for competitive advantage /  a4th ed.  aUpper Saddle River, N.J. :bPearson,cc2007.  axxv, 662 pages :bCol. illustrations, maps ;  aLewis's name appears first on the earlier edition.
Includes index.  aRev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. 0aHospitality industry - marketing.1 aLewis, Robert C.,1 aYesawich, Peter Charles,  cBK