Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 

 - 2nd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1999. 
 - xv, 800 pages :  Col. illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0130807958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry - marketing.	<br/>Tourism trade - marketing.
<br/><br/><label>LC Class. No.: </label>TX 911.3.M3  / KOT