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  <titleInfo>
    <title>Public relations</title>
    <subTitle>a values-driven approach</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Guth, David W.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Marsh, Charles.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>Pearson/Allyn and Bacon</publisher>
    <dateIssued> c2009</dateIssued>
    <edition>4th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxvii, 580 pages : Illustrations ;</extent>
  </physicalDescription>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations - Moral and ethical aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations - Case studies</topic>
  </subject>
  <classification authority="lcc">HM 1221 GUT</classification>
  <identifier type="isbn">9780205569458 (pbk.)</identifier>
  <identifier type="isbn">0205569455 (pbk.)</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/ecip081/2007039695.html</identifier>
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    <url>http://www.loc.gov/catdir/toc/ecip081/2007039695.html</url>
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