Public relations :  the profession and the practice / 

 - 5th ed. 
 - New York :  McGraw-Hill,  c2004. 
 - xxii, 390 pages:  Illustrations ; 
<br/><br/> Rev. ed. of: Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore. 4th ed. c1997.<br/>illustrations.  Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072424028 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/> Public relations - United States.
<br/><br/><label>LC Class. No.: </label>HM 1221  / PUB