Smith, Ronald D., <br/><br/>
Strategic planning for public relations / 

 - 3rd ed. 
 - New York ;  Routledge/Taylor and Francis Group,  c2009. 
 - xix, 436 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/>Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices. 
<br/><br/><label>ISBN: </label>9780415994224 (pbk.) 9780203891186 (pbk.) 0415994225 (pbk.) 020389118X (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HM 1221  / SMI