01172cam a2200229 a 4500 0 0 0 GIMPA GIMPA REF 2015-05-14 purchase 0 HM 1221 SMI 65584 2022-11-15 2023-02-23 BK 1103 1103 9780415994224 (pbk.) 9780203891186 (pbk.) 0415994225 (pbk.) 020389118X (ebk.) HM 1221 SMI Smith, Ronald D., Strategic planning for public relations / 3rd ed. New York ; Routledge/Taylor and Francis Group, c2009. xix, 436 pages : Illustrations ; Includes index. Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices. Public relations. Strategic planning. http://www.loc.gov/catdir/toc/ecip0823/2008030593.html BK