Smith, Ronald D. creator text New York Routledge/Taylor and Francis Group c2009 3rd ed. monographic xix, 436 pages : Illustrations ; Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices. Includes index. Public relations Strategic planning HM 1221 SMI 9780415994224 (pbk.) 9780203891186 (pbk.) 0415994225 (pbk.) 020389118X (ebk.) http://www.loc.gov/catdir/toc/ecip0823/2008030593.html http://www.loc.gov/catdir/toc/ecip0823/2008030593.html