Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 

 - Updated media enhanced 3rd ed. 
 - Boston :  McGraw-Hill,  c2004. 
 - xxxvi, 529 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072998377 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P 90  / BAR