TY  - BOOK
AU  - Yopp,Jan Johnson
AU  - McAdams,Katherine C.
TI  - Reaching audiences: a guide to media writing 
SN  - 0205286224
AV  - P 96 YOP
PY  - 1999///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media - authorship
KW  - Mass media - audiences
KW  - Report writing
N1  - Includes index
ER  -