Kotler, Philip. <br/><br/>
Marketing in the public sector :  a roadmap for improved performance / 

 - Upper Saddle River, N.J. :  Wharton School Pub.,  c2007. 
 - xv, 332 pages :  Illustrations. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131875159 (hardback : alk. paper) 9780131875159 (hardback : alk. paper) 9780131875159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Government productivity.<br/>Public administration - citizen participation.<br/>Administrative agencies - management.
<br/><br/><label>LC Class. No.: </label>JF 1525  / KOT