00750cam a22001934a 4500020003900000020004200039020001800081050001700099100002000116245007500136260006100211300003600272500005100308650002900359650005100388650004200439700001600481856005900497  a0131875159 (hardback : alk. paper)  a9780131875159 (hardback : alk. paper)  a978013187515900aJF 1525bKOT1 aKotler, Philip.10aMarketing in the public sector :ba roadmap for improved performance /  aUpper Saddle River, N.J. :bWharton School Pub.,cc2007.  axv, 332 pages :bIllustrations.  aIncludes bibliographical references and index. 0aGovernment productivity. 0aPublic administration - citizen participation. 0aAdministrative agencies - management.1 aLee, Nancy.41uhttp://www.loc.gov/catdir/toc/ecip0613/2006015053.html