Scarborough, Norman M. <br/><br/>
Essentials of entrepreneurship and small business management / 

 - 7th ed. 
 - Boston :  Pearson,  c2014. 
 - xvi, 703 pages :  Illustrations ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation. 
<br/><br/><label>ISBN: </label>9780132666794 (pbk.) 0132666790 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business - management.<br/>New business enterprises - management.<br/>Entrepreneurship.
<br/><br/><label>LC Class. No.: </label>HD 62.7  / SCA