01324cam a2200205 a 4500 0 0 0 GIMPA GIMPA REF 2014-02-07 Purchase 0 HD 62.7 SCA 60024 2022-11-17 2023-02-23 BK 1243 1243 9780132666794 (pbk.) 0132666790 (pbk.) HD 62.7 SCA Scarborough, Norman M. Essentials of entrepreneurship and small business management / 7th ed. Boston : Pearson, c2014. xvi, 703 pages : Illustrations ; Includes bibliographical references and index. The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation. Small business - management. New business enterprises - management. Entrepreneurship. BK