Scarborough, Norman M. creator text Boston Pearson c2014 7th ed. monographic xvi, 703 pages : Illustrations ; The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation. Includes bibliographical references and index. Small business - management New business enterprises - management Entrepreneurship HD 62.7 SCA 9780132666794 (pbk.) 0132666790 (pbk.)