TY  - BOOK
AU  - Scarborough,Norman M.
TI  - Essentials of entrepreneurship and small business management
SN  - 9780132666794 (pbk.)
AV  - HD 62.7 SCA
PY  - 2014///
CY  - Boston
PB  - Pearson
KW  - Small business - management
KW  - New business enterprises - management
KW  - Entrepreneurship
N1  - Includes bibliographical references and index; The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation
ER  -