01440cam a2200217 a 4500952010400000999001500104020002500119020002200144050001700166100002700183245006700210250001200277260003100289300003800320500005100358505070800409650003301117650004301150650002201193942000701215  001040aGIMPAbGIMPAcREFd2014-02-07ePurchasel0oHD 62.7 SCAp60024r2022-11-17w2023-02-23yBK  c1243d1243  a9780132666794 (pbk.)  a0132666790 (pbk.)00aHD 62.7bSCA1 aScarborough, Norman M.10aEssentials of entrepreneurship and small business management /  a7th ed.  aBoston :bPearson,cc2014.  axvi, 703 pages :bIllustrations ;  aIncludes bibliographical references and index.0 aThe foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation. 0aSmall business - management. 0aNew business enterprises - management. 0aEntrepreneurship.  cBK