Dess, Gregory G.

Strategic management : creating competitive advantages / - 4th ed. - Boston : McGraw-Hill/Irwin, c2008. - xxiv, 484 pages ; Illustrations ;

Includes index.

Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Business-level strategy : creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership : creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management cases.

9780073381213 (pbk. : alk. paper) 0073381217 (pbk. : alk. paper)


Strategic planning.

HD 30.28 / DES