Hallward, John, <br/><br/>
Gimme! :  the human nature of successful marketing / 

 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  c2007. 
 - xx, 216 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>047010029X (cloth : alk. paper) 9780470100295 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - brand name products.<br/>Branding (Marketing).<br/>Human behavior.
<br/><br/><label>LC Class. No.: </label>HF 6161  / HAL