TY  - BOOK
AU  - Hallward,John
TI  - Gimme!: the human nature of successful marketing 
SN  - 047010029X (cloth : alk. paper)
AV  - HF 6161 HAL
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
KW  - Advertising - brand name products
KW  - Branding (Marketing)
KW  - Human behavior
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0617/2006023189.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2006023189-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2006023189-d.html
ER  -