00916cam a2200229 a 4500952010400000999001500104020003600119020003900155050001700194100002000211245005700231260005400288300003700342500002000379650003900399650002600438650002000464856005900484856006800543856006800611942000700679  001040aGIMPAbGIMPAcREFd2016-01-08ePurchasel0oHF 6161 HALp66476r2022-11-22w2023-02-23yBK  c1475d1475  a047010029X (cloth : alk. paper)  a9780470100295 (cloth : alk. paper)00aHF 6161bHAL1 aHallward, John,10aGimme! :bthe human nature of successful marketing /  aHoboken, N.J. :bJohn Wiley & Sons, Inc.,cc2007.  axx, 216 pages :bIllustrations ;  aIncludes index. 0aAdvertising - brand name products. 0aBranding (Marketing). 0aHuman behavior.41uhttp://www.loc.gov/catdir/toc/ecip0617/2006023189.html42uhttp://www.loc.gov/catdir/enhancements/fy0741/2006023189-b.html42uhttp://www.loc.gov/catdir/enhancements/fy0741/2006023189-d.html  cBK