Lenskold, James. <br/><br/>
Marketing ROI :  the path to campaign, customer, and corporate profitability / 

 - New York :  McGraw-Hill,  c2003. 
 - xiv, 268 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071413634 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Capital investments - evaluation.<br/>Rate of return.<br/>Profit.
<br/><br/><label>LC Class. No.: </label>HG 4028  / LEN