Understanding business marketing and purchasing :  an interaction approach / 

 - 3rd ed. 
 - Australia :  Cengage Learning,  c2010. 
 - 488 pages.  Illustrations. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>1861527691 9781861527691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management<br/>Industrial marketing<br/>Industrial procurement<br/>Business enterprises - purchasing
<br/><br/><label>LC Class. No.: </label>HF 5415  / UND