TY  - BOOK
AU  - Ford,David
TI  - Understanding business marketing and purchasing: an interaction approach 
SN  - 1861527691
AV  - HF 5415 UND
PY  - 2010///
CY  - Australia
PB  - Cengage Learning
KW  - Industrial management
KW  - Industrial marketing
KW  - Industrial procurement
KW  - Business enterprises - purchasing
N1  - Includes index
ER  -